Why cost per 1,000 messages is useful
Cost per message can be too small to understand. Cost per 1,000 messages makes it easier to compare models, price plans and estimate chatbot gross margin.
For best results, choose the closest chatbot preset, then adjust conversation history and RAG context in Advanced Settings.
| Chatbot type | Main cost driver | Optimization idea |
|---|---|---|
| Lead capture | Short replies | Use small models for first responses |
| Support bot | History and knowledge context | Limit retrieved context |
| Internal assistant | Policy or document context | Cache stable instructions |